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Creative Strategy
& Visual
Direction
from concept to content.

Berlin-Seoul based.

Make it clear.
Make it work.

Creative strategist & visual director with 10+ years across fashion and content; now working with tech and marketing teams.I connect positioning, visual language, and content so teams are aligned and clear.

Selected Projects

How I support brands

Brand Foundations

Brand refresh

Visual Direction

Direction

Brand Strategy & Positioning

Brand Positioning

Content for Growth

Creative support